Visit Malton launches milestone ‘Made In Malton’ programme to showcase the town’s creator economy credentials
New initiative will reflect the full breadth of Malton’s business talent, makers and heritage
Visit Malton has announced the launch of its new landmark programme ‘Made in Malton,’ a defining initiative for the town that will celebrate Malton-based creators, makers and entrepreneurs across all trades, as well as aiming to attract more established businesses and start-ups to the area.
Building on Malton’s well-established reputation for being known as the ‘food capital of North Yorkshire, ‘Made in Malton’ marks a new milestone to fully reflect the entirety of the successful ‘making’ economy in the local area.
Malton’s businesses cover diverse industries and skills that the town has a long and rich heritage in, from horse racing and furniture making to arts and crafts and food.
By platforming individual stories from Malton’s community plus the many business owners based locally, Visit Malton’s programme, backed by the Fitzwilliam Malton Estate, will enable visitors from far and wide to better discover local talent, education, skills and activities, as well as generate increased footfall and visibility for the town.
Alongside a multi-channel marketing campaign that aims to make Malton’s business community more visible to visitors year-round, the ‘Made in Malton’ programme will celebrate and share the economic activity, character and day-to-day business of the town to enhance awareness of the unique opportunity gained from living, working or doing business in Malton.
The Fitzwilliam Malton Estate, which runs Visit Malton (and the Made in Malton programme,) will also share further information on its business activities, partnership projects and the unique opportunity that its large portfolio ownership offers to support the local economy and businesses in Malton. Investing in Malton for over 300 years, the Estate provides 275 commercial properties, 150 residential homes and 207 car parking spaces with 2 hours free car parking for users to shop locally. Additionally, the Estate maintains heritage sites and buildings across the town, including managing one scheduled ancient monument and 120 listed buildings. The Estate has a vested interest in the success of Malton and works in partnership with local authority and community partnerships to add value and enhance the town.
Rebecca Wilkin, Head of Fitzwilliam Malton Estate, said: “We’re proud to launch this long-awaited new chapter for Malton, which reflects months of hard work to ensure that we can fully represent our community. We have a wide range of businesses that call our town home and can demonstrate first-hand everything that Malton has to offer for start-ups through to well-established, growing ventures.
“Our commitment to the community is to make Malton even easier to discover, build up year-round footfall, and further increase dwell time and spend, which will all strengthen the town’s long-term prosperity and ability to thrive.”
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Notes to editors:
About Visit Malton
Visit Malton was formed in 2011 as a Community Interest Company (CIC,) to benefit the community in Malton, Norton and the surrounding area and is backed by the Fitzwilliam Malton Estate. Since 2012, Visit Malton has promoted and supported the local area through donations to events and organisations, including promoting the town as Yorkshire's award-winning destination for makers and creators, encouraging visitors to enjoy artisan producers, independent shops and markets.
About Fitzwilliam Malton Estate
The Fitzwilliam family has been investing in Malton for over 300 years. Fitzwilliam Malton Estate (FME) is the trading name used by Milton (Peterborough) Estates Company for the company's interests in Malton. Tom Naylor-Leyland, the son of Sir Philip Naylor-Leyland, oversees the family’s historic estates, and aims to modernise stewardship and estate structures, focusing on sustainable placemaking, strengthening local economies, and managing land and buildings responsibly. The portfolio spans four locations: Malton, Wentworth, Milton and Nantclwyd, which all represent significant heritage assets and thriving rural communities.
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